So i’m sure you have all seen the images of people fighting over a flat screen TV or even a pair of trainers in the Black Friday sales, like in the image below, however this year it did not seem to live up to all the hype it has been made out to be and this is proven by sales in the US falling by about 10% from $11.6 billion last year to $10.4 billion in 2015.
Why is this? I think there are several reasons; a key one being the increase in popularity of Cyber Monday, this year sales in the US sales increased by a surprising 16% from last year in the US. Now there are a host of reasons for this, to start with the obvious, it is a lot more convenient for consumers to do their shopping from the comfort of their own home and not have to face the crowds of people in the sales. Yet there are also a few other reasons such as that many stores had the same offers on for Cyber Monday as they had for Black Friday, delivery methods are now easier than they have ever been- with the addition of services such as Amazon Prime and some stores even have the option to order products online and give them the option to collect it at a local store.
If you take a look at some of the reasons for this occurring- it makes you wonder is it because consumers have more confidence to purchase on their mobile phones, personally think it is. So while ecommerce may not have crushed store sales this year, it has become clear that online shopping has increased while shopping in stores has decreased.
This doesn’t necessarily mean the end of Black Friday, rather there could be a shift in the way customers experience their shopping to online.