3 ways Covid-19 has accelerated the adoption of technology

The unprecedented effects of Covid-19 created a stop to ‘normality’ as we knew it. Every industry has had to re-evaluate their priorities, with developing a digital strategy high up on the list.

Despite how devastating these times have been for families and businesses, a silver lining is the innovation that has sparked from organisations having to improvise and experiment how they conduct their day-to-day operations.

Telehealth

Telehealth has been an essential tool against Covid-19. It has allowed for patients to see a doctor for when it is absolutely necessary, therefore limiting exposure and risk of spreading of the virus.

Future robotic healthcare will address a scarcity of healthcare professionals able to treat patients without endangering themselves.

However there are still limitations, as telehealth is only useful if patients are able to receive the same level of care. A recent study by Fingercare, found 58% of healthcare professionals were concerned about maintaining patients care in the long term.

E-commerce

Retailers without an online presence have been hardest hit, Primark for an example, lost a staggering £650M in sales.

According to the ONS, the amount of goods sold in March fell by 18.1% in the UK. However, online shopping as a proportion of all retail reached a record high of 30.7%. The retailers who have managed to make the shift online have been able to manage customers needs better.

Developing a digital identity is sometimes neglected by many organisations. Coivd has forced organisations to see the value of investing and developing an online presence.

Remotework

In the past 50 years there has been the rise and fall of office culture. Previously, it was common to see remote working no more than once a week in most companies. However, the virus has increased this shift- meaning office life will quite literally never be the same again.

Twitter, Facebook and Upace has released that they are allowing all their staff to work from home forever. Flexible working seems like it it is here to stay for good, and that isn’t necessarily a bad thing.

Cyber security has been more important than ever as global attacks have been on the increase. Hackers are already shifting their targets from relatively well-defended corporate environments to home offices and other offsite locations that lack similarly strong protections.

Summary

Technology is helping to fight the battle against Covid-19.

It appears that many companies that have been able to pivot and embrace digital transformation. However, the recent changes has come as a wakeup call for those who aren’t able to keep up, as Covid has just highlighted the fragility of modern times.

What are some of the ways you think digital transformation will affect the marketing industry? Feel free to leave a comment below.

How 5G will transform the Marketing industry

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2010 saw the introduction of 4G, providing video and audio streaming as well as the explosion of social media. 2019 is here and we are on the horizon of 5G being rolled out. While the impact it will have on mobile devices is exciting, it is but the tip of an iceberg of possible outcomes.

It is safe to say that the future of marketing is about to undergo some big changes.

IoT (internet of things)

To put it in simple terms, IoT means taking all the ‘things’ in the world and connecting them to the internet. It can range from lightbulbs being controlled by a phone app to driverless lorries and smart cities, meaning there will be more understanding in the way consumers live and marketers must prepare to serve content and engage customers over various devices.

The healthcare industry can see remote monitoring, smart sensors and medical device integration coming in. Meaning it is now time for health care marketers to develop targeted funnels for data and investigate where silos are within their organization so communication is more open and fluid.

Mass data

Data will be enhanced in real time, meaning getting the right message to the right person at the right time will be easier than ever. Also a higher understanding over consumers living and purchasing behaviour will be available. With increasing concerns over big data arise, regulations like GDPR will play a key role in keeping consumes safe.

Augmented and Virtual Reality  

They have been long hyped with claims of classrooms without a teacher or being able to try on thousands of clothes from the comfort of your home. Ultimately, it has been held back by the bandwidth capabilities of 4G, meaning 5G will the catalyst needed for its potential.

Replacing video with immersive experience will a play a key role engaging customers.

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Customer experience

As brand experience is at the forefront of marketers, companies spend a lot of time looking for the biggest friction points within a customer journey. 5G can help exponentially by improving connection speeds, getting a message at the most critical moments with an ability to personalise in an entirely new way.

Ad blockers are growing issue for digital marketing. It has been reported that 36% of people use them because their advert speeds are too slow. No lag time could see consumers decrease their use of ad blockers. Meaning, marketers will be able to show ads to more people and faster.

Finally, interactive adverts will be more common. With higher data processing rates, advertisers will have more opportunities to make creative and high quality ads to engage consumers.

Products and ideas we are yet to imagine

No one could have predicted the likes of Facebook and Uber from 4G, so we are yet to see what new innovation 5G will help bring.

5G has been launched in the UK by EE in six cities and Vodafone currently has launched in 15 towns and cities (1), however it will still take time over the next year for it to be available for all. Marketers need to prepare for the competitive asset 5G provides as consumers will be able to get what they want, when they want.