One good thing about living in 2020 is having free online resources accessible on your fingertips. If you’re looking to enhance your current skill set, or even a career change, it’s easier than ever to gain access to information on just about anything.
Why take one of these courses?
Digital marketing is one of the most demanded skills employers are seeking today, meaning that enrolling in these courses could be the key to opening the doors to a host of opportunities.
HubSpot offers 38 courses, such as HubSpot’s Inbound Marketing Certification. Its easy to learn and super hands-on, consisting of the 12 classes, taking about 4.5 hours. It will give you an understanding about blogging, SEO, lead generation, conversion analysis and landing pages within the context of a modern-day inbound marketing strategy.
Another industry-recognised certification is Google’s fundamentals of digital marketing. It covers all aspects of digital marketing at beginner level as well as intermediate. The 40-hour course has 26 modules that can taken at your own pace and whenever you want.
Facebook Blueprint offers self-paced and live e-learning courses allowing people to grow their organisations using Facebook and Instagram. Taking this course would make you an ideal candidate for a small business looking for someone to be able to get the best ROI (return on investment) on using this marketing platform.
WordStream is a search engine and social media marketing software site. It has free guides, ebooks and best practices for users with varying levels of experience running pay-per-click (PPC) campaigns. Information is easy to digest, providing courses for beginners all the way to advanced.
Finally, edX provides courses offered by top-tier universities, such as Harvard University and Massachusetts Institute of Technology. There are courses on CRM, marketing fundamentals and analytics. Considering the cost of regularly studying at one of these universities, it’s a no-brainer to take part in what they have to offer.